The History Of SEO

SEO, or Search Engine Optimization is a trend on the internet that has
gathered attention due to the importance of search engine giants like
Google, Yahoo and MSN. SEO is a very important factor for most web
businesses since it aims at helping websites reach the 'front pages'
in search results. The keywords that target audience use are studied
and so are the algorithms behind popular search engines so that the
typical keywords would bring the SEO clients' website in the top
results.

The history of SEO dates way back from 1995. This is when the popular
search engines of today like Yahoo were just born. The internet was
relatively small and thus it was simpler to find information through
use of search engines available then. The concept of 'optimization' of
sites back then was as simple as submitting one's URL to the search
engine who would send its 'spiders' to crawl through the site and find
information to show up for later search results. However, within a
couple years, as the internet grew more and search engine competition
too, there was a need for further research into how one could get
their site ranked up higher than the rest of the internet competition.

Webmasters began studying the algorithms that were behind search
engines that made particular sites show in the search results higher
up. Soon enough, with near accuracy, sites could appear in the top
results at the will of the webmasters. This was an important part in
the history of SEO growth. Those with the knowledge of these
algorithmic workings were very important to online businesses now.

However, the abuse of search engines was inevitable as webmasters
simply started making use of keyword density to make their client
sites rank higher. By 1998, the trend of outsmarting SEO experts began
as search engines also looked into factors other than keyword density.
As the years have passed by, search engines have employed smarter
techniques and algorithms that have made it nearly impossible to go
higher up in results purely by relying on the 'high keyword density'
trick.

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